Rachel Winter, PhD: Anti-feminist branding: A case study for #JusticeForJohnnyDepp on Instagram
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In-Person
Presented by Rachel Winter, PhD for Faculty Day of Scholarship
Scholars have examined misogynistic and anti-feminist media. Since misogyny manifests in platform-specific ways, we add to this scholarship by discussing Instagram. Using the Depp-Heard trial on Instagram as a case study, I ask: How do misogyny and anti-feminism manifest through the specific branding culture and affordances of Instagram in the context of #JusticeForJohnnyDepp? What can this case study tell scholars about misogynistic and anti-feminist strategies more broadly? I outline five themes that characterized anti-feminist discourse on Instagram. Beyond Instagram, this work contributes by demonstrating how branding, which is often discussed as gendered labor that puts women at disproportionate risk, is also used by anti-feminist and misogynistic collectives. However, anti-feminists are rarely subject to those same risks.
- Date:
- Friday, January 17, 2025
- Time:
- 1:00pm - 1:25pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Location:
- Center for Creativity (Mac Lab), Room 220
- Audience:
- All Rollins faculty, staff, and students
- Categories:
- Faculty Presentations
Faculty Day of Scholarship is an annual campus event and ongoing program hosted by the Office of the Dean of the College of Liberal Arts and the Olin Library, showcasing scholarly publications and expressive works completed by Rollins faculty and staff.
